Have you ever watched a commercial and loved it, but just don’t know why? Or maybe you did…in the back of your head. And maybe that’s exactly what the ad is going for.
Case in point: Go Meat!
Hillshire Farms meats has had an ad campaign running for a little while now that really sticks in the back of your mind and attempts to give you a chuckle at the same time. I’m sure you’ve seen the commercials where someone is enjoying a meat-based product and some sort of rally-cry/chant begins to reward the eater with their decision. At first, I saw these commercials and thought they were ok. My husband, on the other hand, loved them. In time, I’ve warmed up to them all thanks to the very simple goofiness of them.
But, what the advertisers were doing with this set of ads is aiming for a more female audience. By using the cheers, they are specifically targeting the inner-cheerleader in all of us. Company reps state that the image of meat has always been a masculine one, and are trying to focus these ads on the other gender. After all, it’s women who have been proven to the majority of grocery shopping in American households. Advertisers have almost always catered to this, albeit more aggressively in the past when a woman’s “place” was in the home.
But, this ad doesn’t sit back and focus solely on the stay-at-home wife and mother as it does women in general. The commercials almost always feature a woman as the center of the action, enjoying the Hillshire Farms product amid the (sometimes invisible) cheering section. By tapping the inner-cheerleader in all of us, the commercial cheers its way right into our brains in an attempt to get the women of the world to enjoy a turkey sandwich as much as their male counterparts.
Case in point: Go Meat!
Hillshire Farms meats has had an ad campaign running for a little while now that really sticks in the back of your mind and attempts to give you a chuckle at the same time. I’m sure you’ve seen the commercials where someone is enjoying a meat-based product and some sort of rally-cry/chant begins to reward the eater with their decision. At first, I saw these commercials and thought they were ok. My husband, on the other hand, loved them. In time, I’ve warmed up to them all thanks to the very simple goofiness of them.
But, what the advertisers were doing with this set of ads is aiming for a more female audience. By using the cheers, they are specifically targeting the inner-cheerleader in all of us. Company reps state that the image of meat has always been a masculine one, and are trying to focus these ads on the other gender. After all, it’s women who have been proven to the majority of grocery shopping in American households. Advertisers have almost always catered to this, albeit more aggressively in the past when a woman’s “place” was in the home.
But, this ad doesn’t sit back and focus solely on the stay-at-home wife and mother as it does women in general. The commercials almost always feature a woman as the center of the action, enjoying the Hillshire Farms product amid the (sometimes invisible) cheering section. By tapping the inner-cheerleader in all of us, the commercial cheers its way right into our brains in an attempt to get the women of the world to enjoy a turkey sandwich as much as their male counterparts.
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