Monday, June 4, 2007

Nourshiment Nation (Rogue Wave)


I have always thought that the marketing execs for McDonalds were geniuses. There wasn’t one child out there that did not know that the golden arches = happy meal = toys = playground. It was like Christmas all wrapped up in one red and yellow building handed to you by an overly happy red headed clown. And of course how many parents caved under the loud scream of peer pressure brought on by their young ones and ended up stuffing their faces with big macs and quarter pounders several times a week because their children did not understand that mommy was ( or should have been ) watching her weight. On the other hand, how many children should have to worry about calories, better yet, know what they are? I don’t think any of us realized how bad this processed goodness was for us until the 2004 release of “ Super Size Me “. Before that movie, we were the basic suckers for the McDonalds marketing techniques. I spent at least 4 meals a week during each of their Monopoly campaigns. Honestly believing that the next super sized fries was going to have my winning Monopoly piece. It has been a year since my husband and I watched this eye opening documentary and it has been equally long since we have been to McDonalds. You would think that this movie really affected the sales of McDonalds, no way. This didn’t stop children from screaming for the ever-so-tasty chicken nuggets. So McDonalds retaliated with a healthier line of food marketing towards all of us who had seen this movie and were more aware of what they had been feeding us. As a result do you think we will see McDonald’s bankruptcy anytime soon? Not if they keep up the same marketing techniques they have always had.
If "Titanic" couldn’t keep people off boats, "Super Size Me" won’t keep people from McDonalds.

1 comment:

jeff said...

Has it really been almost a year of our boycott of McDonald's? Wow. I still can't get behind their "Healthy" foods though...no matter how tempting they make the commercials...or how many Spider-Man toys they give away.