Everyone has a website now. I actually search online for products and information before I go to the store itself. I have a whole internet folder with 50+ links to my favorite stores all over the world. But now websites have started integrated entertainment with the sell of their products, my husband calls it branded entertainment. Check out websites like m&m.com, skittles.com and who can overlook Disney.com. While researching their products, you can build your own avatar, play games, listen to music or watch video clips. Some companies have even started hitting you with advertising 1-2 punch by enticing you to visit their website to get the full idea of the ad you just spent 30 seconds watching. Other times, the site will offer exclusive clips or “webisodes” that further explain the product or draw you into a story further. Several years ago, one underground web hit were the “Terry Tate: Office Linebacker” series from Reebok…which my husband tuned in online multiple times to watch. I even have seen sitcoms advertising real sites. During an episode of the NBC show Scrubs, one of the characters, Todd, had a t-shirt that had “theToddTime.com” written on it. We tried to check it out immediately afterwards, and it took us two days to be able to access the full site because of how much traffic it was getting. These days, 20+ years after Tommy Tutone made 867-5309 the most prank-called number in history, people are still curious enough to see what’s real.
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1 comment:
You are so right. I find that it does not just apply to stuff on TV, but also stuff on cars. I will see something on the window of a car and look it when I get back to the office. Most of the time the sites are boring or an add for the person to sell you something, but occasionally you can find a gem that just gets you hooked. Littledeviants.com is one of those that is somewhat disturbing, but hooks you into playing the different levels. Thanks Mrs. V.
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